bed·rock /ˈbedˌräk/
a firm foundation or basis;
the fundamental principles on which something is based.
Bedrock is the intensely solid rock within the earth that everything sits upon.
Bedrock is used to make sure bridges and buildings safe and secure when their foundations are dug into and bound to the Bedrock below them.
When you think of Bedrock, it implies something powerful and monumental. The immovable foundation upon which we all live.
Bedrock is used as a way to describe something fundamental - "the bedrock of society is relationships". It implies being the core of anything upon which everything else relies.
We are Bedrock.
Powerful procurement technology that organizations can absolutely trust to provide stability for their supplier management.
Our logo acts as a Wordmark with the ability to pull the first letter out for a simple icon.
The font is strong, thick and classic feeling to reflect the name. The simplicity underscores the fundamental, elemental, truth, and trust that are words derived from our name.
The underscore on the name represents that foundation and base that a bedrock is. It slightly protrudes to the right to re-emphasize the ground that the brand sits upon.
Overall, the logo is strong, sophisticated and modern.
Our icon for social and other uses is also simple and has an elemental feeling to it without being scientific.
Bedrock's "True Blue"
A fresh blue that is calming, clean and true to the principled nature of bedrock.
Bedrock's "Foundational Grey"
A tone of black and dark grey with a slight blue hint reflects our enterprise focus and strong foundation.
Bedrock's "Quarry Blue"
A flat light blue to create balance with the other colors.
Bedrock's "Earth Tone"
A slight tan can be utilized for some backgrounds and other areas to create white contrasts.
This color is currently on the background of the page.
PERSONA
At Bedrock, we are
How it drives our brand
We will balance a traditional and modern feel with strong colors that evoke dependability as well as colors that bring life and contrast.
The look will leverage whitespace and an open feel for a corporate/established presence while using rounded corners, strong shadows and color overlaid media for a modern flare.
TONE
We sound
How it drives our brand
Our messaging will balance factual logic and aspirational outcomes to convey confidence that we can deliver major returns for our customers.
We balance that with a tongue in cheek usage of our brand as well as tell it like it is mentality to be authentic and approachable.
LANGUAGE
We talk
How it drives our brand
Similar to our tone, our language - the words we use - will not be full of fluff or overcomplicate an idea. We are clear and direct with succinct messaging
We'll use words and phrases that resonate with the audience and their pains. Our tongue in cheek play on words associated to our brand will help create a more inviting feel.
PURPOSE
We intend to
How it drives our brand
Our messaging should make people feel empowered to improve what they do and embrace a new way of doing things.
Our messaging with its tone and language can be inspirational by being short and punchy.
Dependable - Confident - Intelligent - Empowering
Sophisticated - Authentic - Transparent - Embracing
Disruptive - Enthusiastic - Inviting - Inspiring
Foundational
Fundamental
Underpinning
Hold Up
Support
Base
Structure
Form / Forms
Groundwork
Cornerstone
Elemental
"the heart of the matter"
Rock
Powerful
Strong
Solid
Secure
Steady
Stable
Level
Layer
Quarry
Leave no stone unturned
Principle
True
Fact
Trust
Rule
Keystone
The Bedrock of Your Supplier Relationships
The Foundation.
AUDIENCE DRIVER
Procurement can be complicated and data can become virtually unusable -- anyone involved with suppliers needs software to help them work more efficiently.
FLAG IN THE GROUND
We believe that procurement and finance teams deserve a platform that tangibly improves their work daily - making better action and decisions significantly easier.
PROOF
Bedrock is built by procurement experts to solve challenges we know arise every day.
The Building Blocks.
AUDIENCE DRIVER
No well run ecosystem is closed off. Procurement requires a high-level of connectedness that doesn't complicate the overall system.
FLAG IN THE GROUND
We believe that being highly connected is at the center of a successful enterprise procurement platform.
PROOF
We've built Bedrock based off real procurement knowledge and with a focus on better data to make better operations.
The Groundwork.
AUDIENCE DRIVER
You need a flexible partner that is willing to roll up their sleeves to move you forward.
FLAG IN THE GROUND
We believe that it's not just the tools that deliver value, but the ability to solve problems and take things off our customers plates that truly makes Bedrock a game-changing investment.
PROOF
We get involved and get things done to solve your unique challenges and make sure your team stays focused on their most important work.
TAG LINES
FUNCTIONAL
Powerful Procurement.
ASPIRATIONAL
Foundational Supplier Management.
OUTCOME-FOCUSED
Modernize. Centralize. Streamline.
SIMPLE IDENTIFIERS ( WHO )
A Supplier Management Platform
FLAG IN THE GROUND ( WHY )
ELEVATOR PITCH ( WHAT )
POSITIONING STATEMENT ( HOW )
A keystone is the central stone placed at the top of an arch. The keystone is the apex of an arch, without it the arch would not stand. The word keystone is often used figuratively to mean the central idea of a philosophy, process, business proposition or principle upon which the entire philosophy, process, business proposition or principle stands.
ALTERNATIVES
A cornerstone is the first stone laid when constructing a masonry foundation. It is considered the most important stone in the building, as all other stones are laid in reference to this first, cornerstone. Used figuratively to mean an idea or feature upon which a theory, philosophy, process or system is based.
ALTERNATIVES
Never feel like a fish out of water again while managing suppliers at scale.
Purify your supplier data to ensure that every interaction is accurate.
Healthier procurement through automated supplier compliance.
Automate disbursement and settlement of payment to suppliers.
Effortless autonomous auditing to automatically identify and recover lost profit.
Catch errors and duplications to reduce lost profits.
HEADLINES
Learn more at myBedrock.com
Learn more at myBedrock.com/data-management
Learn more at myBedrock.com
Learn more at myBedrock.com
Learn more at myBedrock.com
Learn more at myBedrock.com
Learn more at myBedrock.com
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Andy #2